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that help our clients
transform their organisations.
Credas solutions came to me as the third brand along a string of referrals. All within the banking management consultant sector. Wanting a “sharp web designer to create a more professional look and feel than a Square Space site”. Together we totally achieved this…
Initially they brought me a logo using the letter C not too dissimilar from the final design iteration. However, originally it seemed too off centre, the lines didn’t flow and the gradient colour was outdated. Not coming close to representing their brand accurately.
Once we had worked on their initial monogram we could work on colours, fonts and everything else inclusive within a brand guide. For imagery we wanted to skip past all the regular stock shots of people smiling. Don’t worry we used them later on. Sometimes you can’t go past stock standard. But for our hero images we went with three dimensional vectors of networks. It visually represents their projects or how they work as a business and with others. These were recoloured with their brands Dark blue.
Originally, the logo was an uppercase serif font which looked like an outdated corporate brand. The letter form now shows a highlighted lowercase font in bold. The lowercase was chosen to stick with current design trends and keep the logo clean, simple and modern. Just like the monogram update. To give the letter form more punch we highlighted it with an underline and added a plus to the logo. The plus emphasised what Credas does in a nutshell. They ‘add’ value to companies they work with.
Finally, we moved onto the website. The same design trends were brought into this branding exercise too. Moving with great interactivity the website is sharp and concise. Giving the viewer a strong understand of how efficient and effective Credas are.
Working together was a delight and together we showcased the brand to all 50 odd staff with great feedback and appreciation. We are all very happy with the final branding.